Rebecca works with organizations to ensure communication is cohesive with their culture. Digital and social media make authenticity critically important.
“Ticks Live Here” VTLyme.org
Helping Vermonters understand the importance of preventing tickborne disease while respecting their love of the outdoors. ‘Warning’ and ‘Beware of ticks’ signs common in other parts of New England implied the outdoors was a threat. “Ticks Live Here” signs, and related prevention materials, were designed to be matter-of-fact, informative, accessible, and non-threatening. Prevention materials were created to be accessible to specific audiences.